AAPsolute majority: How Arvind Kejriwal did it

Aam Aadmi Party’s successful poll campaign was notable for its clear and direct communication. They canvassed door-to-door to connect with every household and discussed the government’s performance with people in a series of town hall gatherings. While the party’s ‘guarantee card’ assured voters that welfare schemes for free electricity and water would continue, a catchy campaign song, and effective use of photos, videos and memes gave it an edge on social media.

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